About Birch Cove

Where Ambition Meets Alignment.

Birch Cove supports high-achieving professionals and business owners in reclaiming energy, restoring balance, and sustaining success, without pushing the body past its limits.

This work is for those who are smart, driven, emotionally attuned - and quietly running on empty. When symptoms like fatigue, gut issues, brain fog, anxiety, hormonal challenges, or more arise, it’s not random. It’s the body communicating.

The Birch Cove approach is both strategic and deeply personal - blending functional and integrative health insights with emotional connectedness to build a new kind of resilience. One that doesn’t sacrifice success, but strengthens it.

A woman with wavy, blonde hair smiling and standing against a plain, light-colored wall, wearing a khaki jacket over a white top.

Meet Sarah Parkins - Founder of Birch Cove

Executive-turned-entrepreneur. Science-informed, soul-aware. A guide for those ready to lead from wholeness.

Sarah draws from personal experience, is a certified integrative health coach and Emotion Code practitioner (CECP), and supports high-achieving professionals navigating stress, fatigue, and long-term overdrive.

As a former corporate executive and investor-backed entrepreneur, she understands the personal cost of high performance - nervous system dysregulation, mystery symptoms, hormone imbalance, and a body pushed too far. When conventional approaches fell short, she found a more integrative, personalized path.

Sarah’s work is not medical advice. It’s a collaborative process that helps clients reconnect with their bodies, embark on a journey to uncover root causes, and implement meaningful behavior and lifestyle changes to build sustainable well-being - without stepping away from careers they love. She partners with professionals who seek both impact and vitality: high performance combined with wholeness.

Why the Name Birch Cove?

Sarah named "Birch Cove" inspired by her lifelong connection to nature’s beauty and resilience. From childhood, she admired the silver birches she spotted on train journeys with her mum, drawn to their white bark as a beacon in the forest.

Over time, she learned how birch trees thrive through interconnected roots, a lesson in support and resilience. Sarah’s awe of Malham Cove in Yorkshire and other inspiring coves around the world further shaped her vision. Birch Cove reflects these experiences, promoting care, connection, and empowerment for individuals, communities, and businesses.

Advisory Board

Birch Cove is supported by a private accomplished senior advisory board whose diverse expertise enhances strategic decision-making and innovation. With backgrounds in financial asset management, venture capital, technology, real estate, clinical psychology, and physical health, the board provides guidance to ensure Birch Cove remains at the forefront of delivering impactful and client-focused solutions. This collective wisdom strengthens Birch Cove’s ability to offer meaningful, effective support to clients.

Inspirations for Birch Cove

Disclaimer: The individuals featured in the "Inspirations for Birch Cove" section have influenced Birch Cove through their work, writings, and ideas. Some have served as teachers in health certification programs, while others have impacted Birch Cove through their broader public contributions. Birch Cove has directly worked with and learned from some of these individuals, though personal relationships or current collaborations may not exist with all. Not all views or practices of these experts are necessarily endorsed or adopted by Birch Cove; however, their work has contributed at various times to the development of Birch Cove’s philosophy and approach. The inclusion of their photos and links is provided solely for context and additional resources related to their work and does not imply any formal association or affiliation with Birch Cove. Birch Cove is not a medical practice and does not diagnose, treat, or cure any medical conditions. Everyone is encouraged to seek medical advice from licensed healthcare practitioners.