About Birch Cove

Where Ambition Meets Alignment.

You've built something remarkable. But the cost became too high - chronic exhaustion, brain fog, anxious thoughts, relentless stress. You're achieving on the outside while running on fumes on the inside.

Birch Cove is for high-performers who refuse to choose between success and vitality. This isn't about working harder. It's about reclaiming the energy and clarity that made you unstoppable in the first place.

The Approach

We blend integrative health optimization with energetic alignment - addressing what's blocking you physically, mentally, and emotionally. You'll build resilience that compounds your success rather than depletes it.

This is coaching and education, not medical advice.

Meet Sarah Parkins, Founder of Birch Cove

Computer scientist. Finance executive. Bootstrap founder and venture-backed CEO. Now an integrative health coach for seasoned professionals and business owners who refuse to sacrifice health for the next level.

The Backstory

Sarah built her career in high-stakes environments - corporate leadership, investor-backed startup. She achieved what she set out to do. And paid for it with nervous system dysregulation, mystery symptoms, hormone chaos, and a body that finally said "enough."

When conventional medicine offered bandaids, she went deeper - becoming a certified Integrative Health Coach and training in the Emotion Code, Body Code, and Belief Code. Not to abandon strategy, but to integrate it with what her body had been saying all along.

Why This Matters

Business leaders are getting sicker. Quietly. Behind closed doors. These are the people making decisions that shape our companies, our economy, our communities.

When leaders are depleted, decisions suffer. Innovation stalls. Culture erodes.

We need healthy, optimized leaders - not as luxury, but as necessity. The people running our businesses deserve to thrive. So do the people depending on their leadership.

The Work

Sarah helps high-performers reclaim vitality through coaching that addresses physical, emotional, and energetic blocks - using integrative health strategies and energy balancing techniques like the Emotion Code, Body Code, and Belief Code. The goal: lead with clarity and strength, not caffeine and willpower.

She also advises organizations on wellness strategies that enhance performance and retention.

The Promise

This isn't medical advice. It's strategic coaching that helps you reconnect with your body, identify root causes, and implement changes that stick - without walking away from the career you've built.

High performance and wholeness aren't mutually exclusive. They're what the world needs from its leaders.

Badge with teal background, white text, and a black ribbon banner that reads "Emotion Code Practitioner." The badge states "Certified" and "Discover Healing" at the top, with a stylized heart and swirl logo.
Certified body code practitioner badge with a blue shield, purple banner, and white text.
A badge with a purple background and white border. It features a green logo at the top, the words "Discover Healing" above, and a black banner with beige text reading "BELIEF CODE" across the middle. Below the banner, the word "Practitioner" is written in white.
Contact Sarah

Why the Name Birch Cove?

Birch trees are deceptively resilient. Their white bark stands out in any landscape, but their real strength lies underground - interconnected root systems that support the entire grove. When one tree is struggling, the others send nutrients through the network. They thrive together, not in isolation.

Sarah grew up captivated by the silver birches she'd see on train rides through the English countryside with her mum. Later, she discovered that the hidden support systems beneath those trees mirrored what she'd learned about human resilience: we're not meant to sustain high performance alone.

The "Cove" represents shelter - a protected space where transformation happens. A place of natural power and quiet restoration.

Birch Cove is where strength meets support. Where ambitious professionals find the resources to thrive, not just survive.

Advisory Board

Birch Cove is guided by a private senior advisory board with expertise in financial management, venture capital, technology, real estate, clinical psychology, and integrative medicine - ensuring the work stays strategically sound and grounded in the realities of high-stakes leadership.

Inspirations for Birch Cove

Disclaimer: The individuals featured in the "Inspirations for Birch Cove" section have influenced Birch Cove through their work, writings, and ideas. Some have served as teachers in health certification programs, while others have impacted Birch Cove through their broader public contributions. Birch Cove has directly worked with and learned from some of these individuals, though personal relationships or current collaborations may not exist with all. Not all views, practices, or political opinions of these experts are necessarily endorsed or adopted by Birch Cove; however, their work has contributed at various times to the development of Birch Cove’s philosophy and approach. The inclusion of their photos and links is provided solely for context and additional resources related to their work and does not imply any formal association or affiliation with Birch Cove. Birch Cove is not a medical practice and does not diagnose, treat, or cure any medical conditions. Everyone is encouraged to seek medical advice from licensed healthcare practitioners.