About Birch Cove

Where Ambition Meets Alignment.

Birch Cove helps high-achieving professionals and business owners reclaim energy, restore balance, and sustain success - without pushing the body past its limits. This work is for those who are driven and emotionally aware but quietly running on empty. Fatigue, brain fog, sleep challenges, stress, and low energy are among some of the signals the body sends.

The Birch Cove approach blends integrative health insights with emotional awareness to build resilience that strengthens success. All guidance is coaching-focused and educational, not medical advice.

A woman with wavy, blonde hair smiling and standing against a plain, light-colored wall, wearing a khaki jacket over a white top.
Contact Sarah

Meet Sarah Parkins - Founder of Birch Cove

Corporate executive turned entrepreneur. Science-informed, soul-aware. A guide for those ready to lead from wholeness.

As a former corporate executive and investor-backed entrepreneur, Sarah knows the personal cost of high performance - nervous system dysregulation, mystery symptoms, hormone imbalance, and a body pushed too far. When conventional approaches fell short, she discovered a more integrative, personalized path.

Today, she draws on her extensive professional experience and training as a certified Integrative Health Coach and Emotion and Body Code practitioner (CECP, CBCP) to support high-achieving professionals navigating stress, fatigue, and long-term overdrive. She also consults and advises businesses on wellness strategies that enhance performance, engagement, and client experience - helping organizations optimize both employee well-being and operational outcomes.

Sarah’s work is not medical advice. Instead, she collaborates with clients to reconnect with their bodies, uncover possible root causes, and implement meaningful lifestyle and habit changes that support sustainable wellness - without stepping away from careers they love. She partners with professionals seeking both impact and vitality: high performance harmonized with wholeness.

Why the Name Birch Cove?

Sarah named "Birch Cove" inspired by her lifelong connection to nature’s beauty and resilience. From childhood, she admired the silver birches she spotted on train journeys with her mum, drawn to their white bark as a beacon in the forest.

Over time, she learned how birch trees thrive through interconnected roots, a lesson in support and resilience. Sarah’s awe of Malham Cove in Yorkshire and other inspiring coves around the world further shaped her vision. Birch Cove reflects these experiences, promoting care, connection, and empowerment for individuals, communities, and businesses.

Advisory Board

Birch Cove is supported by a private accomplished senior advisory board whose diverse expertise enhances strategic decision-making and innovation. With backgrounds in financial asset management, venture capital, technology, real estate, clinical psychology, and physical health, the board provides guidance to ensure Birch Cove remains at the forefront of delivering impactful and client-focused solutions. This collective wisdom strengthens Birch Cove’s ability to offer meaningful, effective support to clients.

Inspirations for Birch Cove

Disclaimer: The individuals featured in the "Inspirations for Birch Cove" section have influenced Birch Cove through their work, writings, and ideas. Some have served as teachers in health certification programs, while others have impacted Birch Cove through their broader public contributions. Birch Cove has directly worked with and learned from some of these individuals, though personal relationships or current collaborations may not exist with all. Not all views, practices, or political opinions of these experts are necessarily endorsed or adopted by Birch Cove; however, their work has contributed at various times to the development of Birch Cove’s philosophy and approach. The inclusion of their photos and links is provided solely for context and additional resources related to their work and does not imply any formal association or affiliation with Birch Cove. Birch Cove is not a medical practice and does not diagnose, treat, or cure any medical conditions. Everyone is encouraged to seek medical advice from licensed healthcare practitioners.