About Birch Cove

Where performance is supported from the inside out

Birch Cove works with individuals who have built significant responsibility - and who recognize that sustaining it requires more than endurance.

This work is for people who are performing well on the outside, yet aware that sustained pressure without adequate internal regulation eventually narrows clarity, energy, and decision-making. Not as a failure - but as a predictable consequence of prolonged demand.

Birch Cove exists for those who refuse to frame health as a trade-off for success, and who understand that internal capacity is foundational to operating well over time.

The Approach

Birch Cove offers integrative, body-based coaching that focuses on strengthening internal capacity and regulation rather than pushing harder.

The work blends health optimization with non-cognitive, regulatory approaches that address physiological, emotional, and energetic patterns influencing performance. It is applied in a grounded, outcome-driven way - supporting clearer thinking, steadier energy, and more sustainable engagement with demanding work.

This is coaching and education, not medical care or treatment.

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Meet Sarah Parkins
Founder of Birch Cove

Sarah Parkins is a former corporate leader, computer scientist, and multi-time founder, with experience spanning both bootstrapped and investor-backed ventures. Today, she works privately with individuals and organizations operating under sustained pressure and responsibility, supporting the internal capacity required to perform well over time.

Her work is shaped by direct experience operating in high-stakes environments - and by a clear understanding of the cost when performance is sustained without sufficient internal regulation.

Background

Sarah built her career in demanding roles across corporate leadership and founder-led businesses. She achieved what she set out to do - and, over time, saw firsthand how sustained pressure without adequate recovery and regulation impacts the body, decision-making, and long-term capacity.

When conventional approaches focused on managing symptoms rather than addressing underlying patterns, she pursued deeper training - not as a departure from strategy, but as an expansion of it.

She trained as an Integrative Health Coach and completed advanced study in body-based and regulatory approaches, including the Emotion Code® and the Body Code™ and Belief Code™, integrating this work with her background in systems thinking and leadership.

Why This Matters

Leaders and decision-makers are carrying more complexity than ever - often quietly, and at significant personal cost.

When internal capacity erodes, clarity suffers. Patience grows thin, judgement narrows. Decisions become reactive. Over time, this impacts not only individuals, but organizations, cultures, and outcomes.

Supporting the health and regulation of those in positions of responsibility is not a luxury. It is a practical necessity for sustained leadership and sound decision-making.

The Work

Sarah works with high-performing individuals to strengthen internal capacity through private, integrative work that addresses physiological, emotional, and regulatory patterns - not through willpower, but through optimization of how the body and regulatory systems function under demand.

Her work combines integrative health coaching with energy-based approaches, applied in a grounded, outcome-driven way. The goal is not balance for its own sake, but the ability to lead, decide, and operate with greater steadiness and clarity.

She also advises organizations on approaches to well-being that support performance, retention, client experience, and leadership capacity over time.

The Frame

This work is not medical care, diagnosis, cure, or treatment. It is strategic, complementary support designed to help individuals reconnect with internal signals, identify underlying constraints, and implement changes that can be sustained alongside demanding careers.

High performance and internal coherence are not mutually exclusive. For those whose decisions matter, they are inseparable.

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Contact Sarah

Why the Name Birch Cove?

Birch trees have more to them than meets the eye. Their pale bark stands out, but their real strength lies beneath the surface - in interconnected root systems that share resources across the grove. Support is not visible, but it is essential. No tree sustains pressure alone.

That image stayed with Sarah long before Birch Cove existed. Growing up, she was drawn to the silver birches lining train routes through the English countryside - later recognizing in them a clear parallel to human capacity: sustained performance depends on what exists and is supported beneath the surface.

The name Cove reflects this same principle. A cove is not exposed terrain, but a protected space - steady, contained, and purposeful. A place where systems can recalibrate without withdrawal from the world.

Birch Cove represents the meeting point of strength and support - a private space for individuals who carry responsibility to strengthen the internal foundations that allow them to operate well over time.

Advisory Board

Birch Cove is guided by a private senior advisory board with expertise in financial management, venture capital, technology, real estate, clinical psychology, and integrative medicine - ensuring the work stays strategically sound and grounded in the realities of high-stakes leadership.

Inspirations for Birch Cove

Disclaimer: The individuals featured in the "Inspirations for Birch Cove" section have influenced Birch Cove through their work, writings, and ideas. Some have served as teachers in health certification programs, while others have impacted Birch Cove through their broader public contributions. Birch Cove has directly worked with and learned from some of these individuals, though personal relationships or current collaborations may not exist with all. Not all views, practices, or political opinions of these experts are necessarily endorsed, supported, or adopted by Birch Cove; however, their work has contributed at various times to the development of Birch Cove’s philosophy and approach. The inclusion of their photos and links is provided solely for context and additional resources related to their work and does not imply any formal association or affiliation with Birch Cove. Birch Cove is not a medical practice and does not diagnose, treat, or cure any medical conditions. Everyone is encouraged to seek medical advice from licensed healthcare practitioners.