Sarah Parkins
Founder & CEO at Birch Cove
Sarah is a visionary entrepreneur who is passionate about elevating well-being in business. A high-performing executive with 24 years of experience in international institutional finance, corporates, entrepreneurship, technology, and consulting sectors. An expert at fostering well-being and caring for individuals, while driving sustainable growth and profitability in dynamic small to large working ecosystems. Sarah brings a unique depth of humanity to business, by believing and demonstrating that love, compassion, and empathy are the keys to success.
Sarah is a proven multi-time founder, and an enthusiastic leader who inspires individuals and teams to reach new heights through being human, while driving and deploying effective strategy formulation, accurate planning, efficient execution, visionary direction-setting, and exceptional team mobilization.
Inspired by client conversations about the well-being of relationships, Sarah founded Birch Cove to provide businesses with genuine and intentional ways to generate more well-being across the business ecosystem. She believes that investing in well-being services and programs are the keys to business growth and human sustainability. Along with her extensive business experience, she has a deep applied experience of core well-being scientific insights and techniques, including mental-wealth techniques, positive psychology, and mind-body-emotional connection approaches. Sarah is also a certified facilitator of the Riders & Elephants Emotional Culture mapping. In Sarah’s capacity as the CEO for Birch Cove, she focuses on client delivery, private client advisory, the collective, and partnership development, and is dedicated to the overall growth of the business.