Valentine's Day Gifts for Businesses (1 min read)

This year, consumers plan to spend $10.1 billion on gifts for non-romantic recipients, or 45% of the total Valentine’s spend of $21.8 billion, with $11.7 billion spent on romantic partners, according to a National Retail Federation survey.

CO. by the U.S. Chamber of Commerce released a report about Valentine’s Day and how brands are shifting their focus to align with consumer spending patterns.

“Valentine’s Day Reveals How Brands Are Shifting Their Marketing to Address Singles” by Joan Verdon.

E-commerce has made it easier than ever for companies to abandon a one-size-fits-all message and court solo consumers. This year, the National Retail Federation found that consumers plan to spend $10.1 billion on gifts for non-romantic recipients, making up 45% of the total Valentine’s spend.

At Birch Cove, we are also seeing an uptick in businesses sending Valentine Gifts to employees, vendors, and clients. There is a change, with a focus on appreciation, adoration, and love for the recipients being sent gifts.

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